Hertz is the exclusive car rental partner of Ryanair, the low fares airline. Ryanair passengers can pre-pay their Hertz car-rental in conjunction with the purchase of a Ryanair airline ticket.
With the Ryanair website redesign, I had the opportunity to update the visual design for the Hertz and Ryanair micro site hertz4ryanair.com that was initially launched from Dragnet Systems.
There is a nice clean interface with brighter colours for selecting your cars and accessories that we think really add to the overall user experience. It is also a much faster booking process for booking your car compared to the micro site that this replaces.
The site contains a brand new multibranded system that allows customers to choose from Hertz, Thrifty or Firefly. This multibranded system enables more options to choose from in a nice and structured layout easy to navigate.The updated visual design has more information on the car you are looking to rent also changing the way that information is grouped.
Designs for HTML Emails, print ads for the inflight magazine and promotional display banners.