3As title sponsor of the British MotoGP, Hertz had a significant media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls. In addition, visitors could try their hand at ‘winning the fastest lap’ of the famous Silverstone track on bike simulators placed in the Hertz Game Zone or have their photo taken in one of the Hertz Dream Collection vehicles on display in the area.
We generated significant revenue from online advertising campaigns, e-newsletters and social media campaigns. Creative approach 2013/2014 online digital banners displayed below.
Successful collaboration between MotoGP™ rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the premier motorcycle racing World Championship since 2010, and first took on title sponsorship of the event in 2012.