Leading buy and sell papers and websites: Loot, Bargain Pages and FreeAd Mart. It might be hard to imagine a paper full of ads being ground breaking, but back in 1985 that’s exactly what Loot was. Bargain Pages joined the Loot family in 2009, extending our coverage to the West Midlands whilst Loot covers the South East and the North West. In 2013 we welcomed FreeAd Mart into our fold extending our coverage to include the South of England. The local marketplace for pretty much everything one wants to find, buy, sell or rent – with from sheds to beds, telly’s to wellies, mobile phones to paving stones. Putting buyers and sellers together in a safe and trusted classified advertising community.
The redesign focus was mainly on rebranding, updating the visual design (look and feel), new pages or sections, adding information about a new products and services, technical upgrade, changing the way that information is grouped, or how people move around the website or navigation structure. Loot website along with the sister websites: Bargain Pages and FreeAd Mart were very dated in design style and had the need to be modernized. I have created the entire Brand Guidelines from defining the new tone of voice, creating a series of image guidelines, setting the logo style sheet, to colour palettes, fonts, design templates for print and digital assets ensuring to target the desired audience.
There is a nice clean interface with prominent search engine and place an ad button that i think really adds to the overall user experience. It is has also much faster navigation to the desired category including new category icons for each and featured ads. Advertising banner placeholders and search by location have a place on the homepage website. Reducing the steps for placing an ad, registration and login pages withing one scrolable page. Storefronts are important business wise so there is a new branded page for this. HTML email templates for all emails sent to Loot clients.
Media Pack and Advertising Guide where also redesigned following the new brand guidelines.