Loot Recruit is part of Loot Ltd, the classifieds paper and website established in 1985. A brand new website was launched www.lootrecruit.com based on the success of the Loot Recruit publication, London’s favourite jobs paper. Advertise your vacancies on Loot Recruit – the right place to find the right people.
The redesign focus was mainly on rebranding, updating the visual design (look and feel), new pages or sections, adding information about a new products and services, technical upgrade, changing the way that information is grouped, or how people move around the website or navigation structure. Loot Recruit was very dated in design style and had the need to be modernized. I have created the entire Brand Guidelines from defining the new tone of voice, creating a series of image guidelines, setting the logo style sheet, to colour palettes, fonts, design templates for print and digital assets ensuring to target the desired audience.
There is a nice clean interface with prominent search engine and Carousel banner for business advertising. Just below paid area for featured companies and again very important above first fold much faster navigation to the desired category including new category icons for each. Advertising banner placeholders and search by location have a place on the homepage. Reducing the steps for placing an ad, registration and login pages withing one scrolable page. HTML email templates for all emails sent to Loot Recruit clients.
Advertising Guide where also redesigned following the new brand guidelines.